CoilPath HVAC Growth OS
See a sample

HVAC Growth OS

CoilPath runs the marketing system your HVAC company keeps not doing.

Google posts, job-photo social, review asks, and missed-call follow-up — HVAC-only, on a simple monthly plan. Your Google listing is the storefront. The website is the brochure. Built for owner-operated residential HVAC shops (3–20 people) in the Sunbelt.

See a sample of the work Email Elena

Start on Growth — $497 setup + $997/mo

Month-to-month after setup. HVAC-only. No ads management. No call center. No 24/7 trucks. No “guaranteed #1 on Google.”

Proof of work

What actually ships.

HVAC-only. Four jobs, same list as Growth. No client names here. We do not invent them.

  1. 01

    Google posts from photos techs already take.

    Eight GBP posts a month, written from this week’s jobs — not a leftover “Happy Labor Day from your local HVAC family” calendar. No stock. No extra shoot. No AI condenser.

  2. 02

    Job-photo social.

    Twelve assets a month on Growth, captioned from the same driveway and attic shots. The work is the ad.

  3. 03

    A compliant after-job review text.

    Same ask to everyone, after the tech has left, direct Google link, STOP language. No quotas, no “mention the tech,” no gating, no fake or bought reviews.

  4. 04

    Missed-call text-back, not 24/7 dispatch.

    When a Google call is missed, a text goes back so they don’t tap the next listing. From a number the shop already uses for jobs — not a CoilPath blast list. CoilPath does not roll trucks and does not staff voice.

Sample

See a sample of the work

SPECIMEN / NOT A LIVE CLIENT. No client names yet. This is the standard of writing.

Google Business Profile · Update

AC tune-up before the first 95° week

Example shop — Jacksonville

Did a spring AC tune-up on a southside Jacksonville house this week. Pulled the filter, rinsed the outdoor coil, tested the run capacitor, cleared the condensate drain, and checked that the thermostat was calling cool the way it should. None of that is glamorous. It is how you catch a weak capacitor before the first 95° week — not after the upstairs is already eight degrees warmer than the living room. Example shop — Jacksonville.

Call
Google Business Profile · Update

Warm air from the vent is not “the season.”

Example shop — Tampa

Most “AC is running but the house isn’t cooling” calls we see in Tampa this month are the same three things: a filter the system has been sucking around, an outdoor coil packed with yard dust, or a capacitor that’s been humming toward failure since July. If upstairs is eight degrees warmer than downstairs, don’t wait for Saturday. That’s how compressors die on Hillsborough County houses. Example shop — Tampa.

Call
Google Business Profile · Update

Install day — old pad, new unit

Example shop — Houston

Old condenser off the pad, new unit set, lineset brazed, and the system charged on a west Houston install this week. The last compressor had been loud for a year before it locked up on a 94-degree afternoon. Homeowners don’t need a drone shot of the truck. They need to see the work that replaced the unit that quit. Example shop — Houston.

Call

Missed-call text-back

Example shop — Houston missed your call. Emergency? Call 911. Reply: no cool / no heat / quote + a time. Reply EMERGENCY pages the shop owner, not CoilPath. CoilPath does not triage emergencies. STOP to opt out.

Review-request SMS

Example shop — Tampa: thanks for having us out today. If the job was solid, a Google review takes about 30 seconds: [Google review link]. Reply STOP to opt out.

Want one written from your listing? Email Elena — elena@coilpath.com

Open the full sample page

How it works

How it works

Step 1

You already have the pipes.

Google Business Profile, plus Jobber / Housecall Pro / ServiceTitan — or at least a Google number. Shared folder for job photos. Setup (every plan) fills categories, services, hours, and NAP so a search like “AC not cooling” can match you. That is install, not a Growth extra, and not a #1 promise. No six-week “discovery.”

Step 2

CoilPath runs the monthly system.

Posts, captions, review SMS, missed-call SMS (Growth and Ops+), lead sheet. Review and missed-call texts send from a number you already use for jobs, not a CoilPath-owned blast list. You approve the first pass; after that it runs on a calendar. You are not the content department.

Step 3

You get a report of what shipped.

What posted, what texts went, what came back. Plain numbers. If a month was thin on photos, the report says so. We do not pad it with impressions from a post nobody saw.

What you get

Setup is once. Then a monthly plan.

Growth is the plan most shops should buy. Starter is for very small shops that only need the Google profile and review asks. Ops+ is for owners who want inbound leads dropped into Jobber or Housecall Pro and will pay for the routing.

Starter

$497 setup

$497/mo

  • GBP posts 8×/mo
  • Review-request SMS Yes
  • Monthly report Yes
  • Job-photo social assets —
  • Missed-call follow-up SMS —
  • Lead sheet —
  • Landing-page refresh —
  • Lead routing into Jobber / Housecall Pro —
  • Quarterly automation tweak —
Start Starter
Recommended

Growth

$497 setup

$997/mo

  • GBP posts 8×/mo
  • Review-request SMS Yes
  • Monthly report Yes
  • Job-photo social assets 12×/mo
  • Missed-call follow-up SMS Yes
  • Lead sheet Yes
  • Landing-page refresh 1× per quarter
  • Lead routing into Jobber / Housecall Pro —
  • Quarterly automation tweak —
Start Growth

Ops+

$1,497 setup

$1,497/mo

  • GBP posts 8×/mo
  • Review-request SMS Yes
  • Monthly report Yes
  • Job-photo social assets 12×/mo
  • Missed-call follow-up SMS Yes
  • Lead sheet Yes
  • Landing-page refresh 1× per quarter
  • Lead routing into Jobber / Housecall Pro Yes
  • Quarterly automation tweak Yes
Start Ops+

Why Growth is $997: HVAC-only, and the four jobs — Google posts, job-photo social, review asks, missed-call text-back. Starter is posts + review SMS. Growth adds job-photo social and missed-call text-back. It is not a generic GBP tool, and it is not ads.

CoilPath does not answer phones, run Meta ads, sell keyword rankings, buy reviews, or promise map-pack #1.

Who it’s for

  • Owner-operated residential HVAC. You still touch jobs or dispatch.
  • 3–20 employees. Big enough that the owner cannot personally post every install. Small enough that there is no marketing department.
  • Sunbelt: Florida, Texas, Arizona, Georgia, North Carolina.
  • Already on Jobber, Housecall Pro, or ServiceTitan — or you at least have a Google Business Profile and a Google number we can work from.
  • Techs take job photos (even messy ones). You are willing to drop them in a folder.

Who it’s not for

  • Commercial-only, new-construction-only, or national multi-branch.
  • Shops that want a call center or someone to pick up after-hours voice. That is not this product.
  • Shops that want us to manage Meta / Google ads. Hire an ads person. This system still has to run when ads are off.
  • Shops buying “#1 on Google” or a 50-page SEO retainer. We keep the profile alive and the reviews coming. We do not fake maps rank.
  • Shops that want 24/7 trucks or someone claiming we walked the job site. We run the listing and the follow-up. We do not roll trucks.
  • Shops that want a generic ChatGPT social calendar, LinkedIn bots, or “content for any local business.” HVAC only. $997 is the four HVAC jobs, not a multi-trade GBP package.
  • A brand-new company with no Google profile, no number, and no jobs to photograph yet. Get those three things first.

FAQ

FAQ

Do I have to sign a year?

No. HVAC Growth OS is a monthly plan after setup. Cancel before the next billing date; we finish the month already paid. No extra 30-day notice. The setup fee covers the build (profile audit, SMS copy, photo pipeline, first calendar). It is not a credit toward ads and is not refundable once work starts.

Who writes the Google posts and captions?

An operator at CoilPath writes them from your jobs, your photos, and your cities — then they ship on a production calendar. This is not a 30-day stack of “Stay cool this summer!” generated into a spreadsheet. If we do not have a real job to work from, we say so and use a tighter service-area post instead of inventing an install you did not do.

What do you need from our techs’ photos?

What they already shoot: condenser on the pad, old unit vs new, attic coil, thermostat, the driveway after the job. Phone photos are fine. A shared album or Drive folder is the handoff. We pick, crop, caption, post. We do not send a photographer and we do not need the truck lined up for a brand shoot.

Do you replace Jobber / Housecall Pro / ServiceTitan?

No. Starter and Growth run next to whatever you already use. Ops+ adds routing so inbound leads land in Jobber or Housecall Pro instead of dying in a voicemail or a personal text thread. We do not migrate your whole shop onto a new CRM.

Will you run our Facebook / Instagram ads?

No. CoilPath will not take a media budget or “optimize your funnel.” If you already run ads, this system catches the calls and reviews those ads create. If you do not run ads, the Google profile, photos, and follow-up still have a job to do.

Do you buy reviews or get us to #1?

No. After-job Google texts only: same ask to everyone, after the tech has left. No fake reviews, no gating, no “mention Mike,” no taking the bad ones down. We do not guarantee map-pack rank.

Is there a contract lock or a long onboarding?

No annual lock. Setup is the onboarding: access to GBP, the photo drop, and (for Growth / Ops+) the missed-call and review SMS path on a number you control. Most shops are on the calendar in the first billing month, not after a 90-day “brand sprint.” The quarterly landing-page refresh (Growth and Ops+) is copy and layout on one URL you already have — not a new website.

Your techs already have the photos. Your Google profile is already open. The missed calls already happened.

HVAC Growth OS is the monthly plan for the part the shop keeps skipping.

See a sample Email Elena

Or start on Growth — see plans

Elena at CoilPath · elena@coilpath.com